How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreKeyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Learn to compare keywords using data like search volume and difficulty. So you can target the best options.
A keyword strategy defines the search engine queries you want to rank for and how you‘ll target them.
Learn how to do a keyword gap analysis to find keywords your competitors are ranking for but you aren‘t.
Secondary keywords are terms related to the primary query a page targets, such as synonyms and subtopics.
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.
Understanding branded vs. non-branded keywords can help you boost online visibility and reach more users.