How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreKeyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Discover the top competitor keyword analysis tools for optimizing your PPC and SEO keyword strategies.
Organic keywords are keywords that send free traffic to your website. Learn how to find them.
The most useful keyword metrics to look at during keyword research are search volume, difficulty, and intent.
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.
Search terms are the exact words or phrases users enter into search engines to find what they want online.
In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.