Keyword Research11 min read
How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Keyword Research
Keyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Keyword Research15 min read
Toxic Backlinks: What They Are & How to Find Them
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Keyword Research8 min read
Commercial Intent Keywords: The Complete Guide for Marketers
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword Research8 min read
How to Do Keyword Clustering & Why It Helps SEO
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Keyword Research10 min read
Mastering Ad Groups in Marketing
Optimize your PPC campaigns with practical strategies for ad groups, and reach your ideal customers.
Keyword Research8 min read
The Ultimate Keyword Research Checklist for 2025
Here‘s a step-by-step keyword research checklist to help you rank for your target keywords.
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Keyword Research7 min read
Update! AI-Driven Insights to Transform Keyword Research
Explore Semrush‘s improved Keyword Research toolkit with new AI-powered features like Personal Keyword Difficulty and Topical Authority for smarter SEO.
Keyword Research8 min read
A Simple Guide to Seed Keywords (+5 Ways to Find Them)
Learn what seed keywords are and why they’re important. Plus, get five ways to find more seed keywords.
Keyword Research15 min read
Google Ads Keywords Explained: Boost Your PPC Performance
What are Google Ads keywords, and how do you research them? Learn best practices for more effective ads.
Keyword Research10 min read
Keyword Performance: What It Is and How to Track It
Learn metrics like click-through rate, cost per click, and ROI. Plus 7 tips for improving keyword performance.