How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreKeyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Keyword search volume is the average number of monthly searches for a search term in a particular location.
Ecommerce keyword research is the practice of identifying relevant search terms for your online store.
Keyword mapping is an SEO technique that involves tactically assigning target keywords to pages on your site.
Local keyword research involves finding phrases people use when looking for local products and services.
Keyword difficulty measures how hard it would be to rank in Google’s top 10 results for a keyword.
A keyword phrase is a multi-word search term you want to target with your webpage. Here‘s how to find them.