How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreKeyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Learn how to perform AI keyword research with free chatbots like ChatGPT, Gemini, Claude, and Copilot.
Learn all the ins and outs of keyword research and how you can make the most of Semrush while doing it.
Clustering keywords lets you target more than one keyword, which can lead to more traffic. To help you get there faster, use the Keyword Strategy Builder.
Discover how to spot and exploit weak spots in Google’s SERPs to improve your rankings and outshine the competition using proven SEO strategies.
Learn the four types of keywords in SEO and how to optimize your content to rank for each type of keyword.
Discover 5 simple steps to uncover mobile keywords for your site. Plus tools to make the job easier.