General SEO6 min read
Semrush Expert Tips: Real-World Uses You Need to Try
See how advanced users are unlocking Semrush’s full potential—from defending SEO in court to building scalable AI workflows and reporting systems.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
General SEO6 min read
SEO Visibility: What It Is & How to Improve It
SEO visibility is how likely it is for users to see & click on your site in organic search results.
General SEO8 min read
What Is Google SEO? A Beginner’s Guide to Ranking Higher
Learn how Google SEO works and get step-by-step tips to improve your site’s rankings—perfect for beginners.
General SEO10 min read
What Is Bounce Rate? And How to Reduce It
Bounce rate is the portion of unengaged sessions on a website or app. Discover tips to reduce it.
General SEO10 min read
11 Most Common On-Site SEO Mistakes [Semrush Study]
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings. Be aware of all of your website’s issues!
General SEO6 min read
Hot or Not? Check Your Images with Heat Maps
Do you suspect that your sales page leaves people cold? Do you think nobody’s reading your content — or, at the very least, they’re ignoring your Call to Action (CTA) buttons? Are the images on your website turning visitors off — or confusing them?
General SEO4 min read
6 WordPress Plugins To Personalize Your Website's User Experience
User experience is a big deal, but the problem is that most sites provide a related posts widget that shows mostly irrelevant content. And that’s about as far as they go — everything is top-level and aimed at the average user. Wouldn’t it be great if we could shift to personalizing the user experience on our own website’s to ensure that our visitors find exactly what they need, when they need it?
General SEO6 min read
Baidu 101: An Overview of Baidu Webmaster Tools
Companies with global aspirations need to address China and her biggest search engine. Baidu‘s increasingly varied and sophisticated offerings allow us to gain a glimpse into the priorities and thought processes around search in China. Through an in-depth look at Baidu‘s Webmaster Tools, we‘ll learn what we can about SEO for Baidu at a strategic level, whether it is an emphasis on user trust, content freshness or any other myriad factors.
General SEO4 min read
Did You Configure Your Site for the International Googlebot?
Once every so often, the SEO world is subject to a major shift that shakes its virtual tectonic plates to the core. In January this year, the tremor of this impending quake went unnoticed. This was characterized by a change in the foundational basis of SEO best practices internationally. In January, Google enhanced its Googlebot’s ability to evaluate the way content changes according to a user’s location — denoted by IP address — and the preferred language settings, — through the Accept-LanguageHTTP header. Today, more and more businesses have restructured their websites to be able to serve up content dynamically according to a user’s language or country.
General SEO2 min read
5 Common Myths About Choosing Domain Names for International SEO
Is a .COM domain really the best choice for international targeting? Can a local TLD rank as well abroad as at home? Can a domain rank well internationally even when we don’t use ccTLDs? Read on to find out about the most frequent misconceptions concerning domain names and international SEO.