General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.

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General SEO7 min read

How To Develop Your International SEO Strategy

Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized. In this how-to guide, we will show you how to plan your digital globalization with the help of Semrush and other marketing tools.

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General SEO4 min read

International Web Hosting Issues: Does Server Location Really Matter?

Back in 2009, the younger version of Matt Cutts explained: Now, in 2015, Google‘s John Mueller has come out with a slightly different statement: For search, specifically for geotargeting, the server‘s location plays a very small role, in many cases it‘s irrelevant. If you use a ccTLD or a gTLD together with Webmaster Tools, then we‘ll mainly use the geotargeting from there, regardless of where your server is located. You definitely don‘t need to host your website in any specific geographic location — use what works best for you, and give us that information via a ccTLD or Webmaster Tools.OK, John. I‘ll hold you to that one! Once I‘m done with Google, I‘ll check the results in other search engines as well. So, how is server location connected with top search results?

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General SEO6 min read

Why “Content Is King” Is the Biggest Myth in SEO

Most people don’t know how to build links the right way so they tell you content is king because producing content is so much easier than getting good links to point to your website. If an SEO company is any good than what they would tell you is great content and link building go hand in hand.