Original Research & Studies3 min read
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies7 min read
The Unique Rank Volatility Patterns of the August 2023 Core Update
On August 22, 2023, Google announced the release of its August 2023 core update. The rank volatility trends surrounding the update were unprecedented, which makes diving into this update particularly interesting.
Original Research & Studies2 min read
Revamp Product Listings for SERPs with These Ecommerce Insights
Expand your ecommerce business to Google SERP features to help increase revenue. Learn about each product-oriented Google SERP feature and how they perform on desktop and mobile. Read our study to learn more.
Original Research & Studies2 min read
Sharpen Your Ecommerce Business with Amazon Funnel Insights
Win on Amazon with actionable insights into the Amazon customer funnel. Learn how your customers browse, make purchase decisions, and when they‘re most likely to convert. Read the study to learn more.
Original Research & Studies4 min read
How UHS Uses Semrush to Elevate Digital Marketing Team’s Performance
We run all our digital marketing projects with Semrush. We started with three colleagues using Semrush, and now we are up to 11.