Original Research & Studies3 min read
SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the Web
Explore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Original Research & Studies10 min read
96 Content Marketing Statistics You Need to Know for 2025
Ready to enhance your 2025 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Original Research & Studies14 min read
SEO Mistakes: Common SEO Issues & How to Fix Them
SEO issues can damage your Google rankings. Learn how to avoid and fix the most common SEO mistakes.
Original Research & Studies1 min read
Ranking Factors [Semrush Study]
We analyzed a sample of 16,298 English keywords, all of which have more than 100 monthly searches. For each keyword, we collected the search engine results pages (SERPs) and analyzed the top 20 positions and their performance across a number of factors, ending up with a total of 300,000 positions.
Original Research & Studies5 min read
Collaborative SEO: How Annalect Uses Semrush to Elevate Their Team’s Effectiveness
At Annalect Spain, the SEO team uses Semrush to build strategies, share data, and collaborate on client projects. Read on to learn how.