The Semrush Local Toolkit is dedicated to helping local businesses and agencies grow by gaining and retaining loyal customers with less effort. We provide businesses with automated tools that save time and reduce manual effort.
Local serves any business with a physical location (whether it’s one or 1000 locations) or serving specific localities that rely on local customers.
How Can It Help You?
The toolkit includes several tools that can help businesses to:
- Gain greater visibility, creating more opportunities for sales. Be found in top local directories, search engines, AI results, maps, apps, and aggregators by placing your optimized business information where customers are looking.
- Strengthen your reputation and build social proof that drives new and repeat sales. Collect customer reviews through automated campaigns, then monitor and respond to reviews across top directories in a timely, engaging manner.
- Stay ahead of local competitors by monitoring your Google Maps rankings, ratings, reviews, and where to improve to beat local competitors.
What does it include?
The Semrush Local Toolkit gives you complete access to the following solutions:
- GBP AI Agent: Fully automate your Google Business Profile optimization to keep it accurate and active at all times. Let the AI Agent handle post creation and scheduling, photo uploads, and review replies. Keep your profile consistently active—so it’s recommended more by Google and AI assistants—without lifting a finger, freeing up your time to focus on running your business.
- Advanced GBP Optimization: Level up your Google Business Profile and local rankings. Get valuable insights on your GBP views and interactions, including historical data unavailable in the GBP interface. Protect your GBP from unwanted edits and suggestions made by others, and keep your info accurate and consistent. Simplify multi-location management with edits and bulk optimization.
- Listing Management: Distribute your business data automatically to the most authoritative directories (70+ for the US, 40+ for other countries) and even make it voice search ready, automatically distributing the information to Amazon Alexa, Apple, Bing, and Google. Keep control over your business across all directories.
- Review Generation and Management: Increase the number of online customer reviews by automatically sending SMS or email review requests after a service or purchase. Monitor reviews across the web and manage them from one place. Get notified about negative mentions. Keep an eye on your competitors' review profiles on Google: analyze their review numbers and reply rates.
- Map Rank Tracker: Track local rankings displayed in a heatmap around your target area, and ranking changes over time. Get recommendations on rankings improvement.
The following Semrush SEO Toolkit features can further enhance your local SEO performance:
- Position Tracking: Monitor keywords and rankings on a ZIP code level and in local packs. Stay on top of changes in position and keep an eye on your competitors.
- Site Audit: Identify your website’s technical issues that could be impacting Google’s ability to find your web pages. See how much of your website is using any markups.
- On Page SEO Checker: Optimize your website pages to help them rank higher on organic search results. Ranking well organically improves your chances of ranking in the local pack.
The Semrush Local Toolkit can be added to your Semrush subscription or purchased separately as a standalone option. The offering is available per location. If your business has two or more locations, you need to buy a limit for each location.
To find out more, please check the Semrush Local Pricing and Plans article.
To start using Semrush Local, you will need to set up your location (after you subscribe to the tool). You can find out more about the setup process here and follow your progress in the Local Dashboard.
Find more information about local marketing tools on Semrush here.