Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
How to Start a Blog: The Beginner's Guide for 2025
Starting a blog involves choosing a niche, selecting a blogging platform, registering a domain, & much more.Sep 12, 2024
How to Create a Product Marketing Strategy
A product marketing strategy is a structured plan that defines how you will position and promote a product.Sep 10, 2024
How to Monetize a Blog (& Grow Your Revenue)
Learn how to monetize a blog through ad networks, affiliate marketing, membership programs, and more.Aug 29, 2024
Google Algorithm Updates Timeline [2024-2009]
Learn about major Google algorithm updates from 2009 to 2024. And get insights for your SEO strategy.Aug 29, 2024
Content Strategy Template [Free Download + Instructions]
Use our content marketing template to build a plan tailored to your business needs, resources, and goals.Aug 13, 2024
The 29 Best Free SEO Tools for 2025
The best free SEO tools for 2025 include Keyword Magic Tool, Position Tracking, and Google Analytics 4.Aug 12, 2024
What Is a Good Cost per Click? [Formulas & Tips]
A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.Jul 25, 2024
10 Link Building Strategies That Work in 2025
These 10 link building strategies can help you build quality backlinks to your website.Jul 25, 2024
How to Use Google Keyword Planner
Google Keyword Planner is a free tool that lets you research the queries people type into Google.Jul 23, 2024
Semantic Keywords: What They Are & How to Find Them
In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.Jul 23, 2024
Semantic SEO: What It Is & 10 Tips for Success
Semantic SEO is the process of optimizing your online content around a topic or user need.Jul 22, 2024
On-Page vs. Off-Page SEO: What's the Difference?
On-page SEO is about improving webpages. And off-page SEO is about actions taken outside your site.Jul 22, 2024
Google E-E-A-T: What It Is & How It Affects SEO
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) framework assesses content quality.Jul 22, 2024
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Jun 25, 2024
Why Is SEO Important? 10 Reasons It Matters
SEO is important because it can improve your business’s organic visibility in search engine results pages.Jun 24, 2024
Contributor
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Jun 17, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025