Understanding Keyword Competition in SEO and PPC
Keyword competition is a metric that indicates how difficult it’ll be to rank highly for a search engine query.Oct 07, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
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