What Are Sitelink Extensions in Google Ads? (+ Tips for Success)
Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.Dec 19, 2023
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
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Dental SEO: The Complete Guide to SEO for Dentists
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14 Tips for Marketing to Seniors in 2025
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4 Content Calendar Examples to Inspire Marketing Teams
Get inspiration with our content calendar examples. Then, create your own using our tips and templates.Dec 14, 2023
Content Writing: What It Is + 15 Tips for Success
Content writing is creating text-based content like blog posts, typically for digital marketing purposes.Dec 04, 2023
Banner Ads: What They Are & How to Create Them
Banner ads are visual, clickable ads that help advertisers increase brand awareness, traffic, and conversions.Nov 15, 2023
Breadcrumb Navigation for Websites: What It Is & How to Use It
Breadcrumb navigation is a website navigation feature that shows the path to the current page using links.Nov 09, 2023
Negative SEO: What It Is & How to Prevent Attacks
Negative SEO is a malicious attempt to harm a business’s visibility in search engine results pages.Nov 09, 2023
What Are LSI Keywords & Why They Don‘t Matter
LSI (latent semantic indexing) keywords are words that appear in similar contexts to a given keyword.Oct 30, 2023
How Long Does SEO Take to Work? [+ Tips for Quick Results]
It typically takes 4-12 months for SEO to work, but the exact timeline depends on your goals, strategy, etc.Oct 18, 2023
Social Media SEO: How to Rank Higher on Social Media & Google
Social media SEO is optimizing social profiles & posts so more people discover your brand through search.Oct 10, 2023
Keyword Match Types in Google Ads & SEO [2024]
Learn how to use keyword match types in Google Ads: broad match, phrase match, and exact match.Sep 26, 2023
SEO FAQ: 25 Questions & Answers for Beginners
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Broken Link Building: What It Is & How to Do It Right in 2025
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B2B Content Marketing: What It Is & How to Do It
B2B content marketing is using content (like blog posts) to attract, engage, and convert business customers.Jun 30, 2023
Alt Text: What Is It & Why It Matters for Accessibility & SEO
Alt text allows you to describe images for visually impaired users & search engines. Learn best practices now.May 22, 2023
What Is Above the Fold? Best Practices & Examples
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17 Inspiring Product Page Examples (+ Best Practices for Yours)
Product pages are designed to sell products online. See top examples to improve your site and drive sales.Mar 24, 2023
Keyword Cannibalization: How to Find, Fix, and Prevent It
Keyword cannibalization is an SEO issue that occurs when multiple pages on a site serve the same purpose.Mar 20, 2023
Contributor
What Is a Competitive Analysis? (with Template + Examples)
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9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Jun 17, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025