YouTube Keyword Research: A Complete Guide
Our guide to YouTube keyword research shows you how to find terms you can use to get more views.Jan 17, 2025
Zach Paruch
SEO Content Strategist AT Semrush
Zach Paruch is an SEO strategist with over ten years of experience driving organic growth across a diverse range of verticals. His expertise includes on-page and technical SEO, international SEO, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that resonates with audiences.
Expertise
- on-page seo
- technical seo
- search intent analysis
- information architecture
- ux/ui for seo
Education
- BS in Psychology
Author
27 Up-to-Date Sales Statistics for 2025
Want to learn about the state of sales? Check out these 27 up-to-date sales statistics for 2025.Dec 23, 2024
17 Types of Content Marketing to Use for Success in 2025
Different types of content for marketing include blog posts, videos, podcasts, white papers, ebooks, and more.May 21, 2024
13 Advanced SEO Techniques & Strategies for 2025
Here‘s a list of 13 advanced SEO techniques you can use to boost your site‘s organic rankings and traffic.Jan 16, 2024
What Is Google Tag Manager & How Does It Work?
Google Tag Manager (GTM) enables you to manage marketing tags without modifying website code.Jan 04, 2024
What Is JavaScript & What Is It Used For? A Basic Guide to JS
JavaScript is a computer programming language used to make websites more dynamic and interactive.Mar 21, 2023
Small Business SEO: 14 SEO Tips for Small Businesses
Use these small business SEO tips to start improving your traffic, visibility in search results, and business.Mar 20, 2023
What Are Google Analytics Sessions & How Are They Measured?
A session in Google Analytics (GA) is a period of time in which a user interacts with your website. Learn more.Mar 15, 2023
Contributor
How to Do a Market Analysis (Step by Step)
A market analysis can help you stay competitive in your industry and find new opportunities for growth.May 21, 2025
.svg)
What Are Website Demographics? [Explained]
Website demographics describe the characteristics of the people who visit your website.May 15, 2025
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.May 13, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025