What is schema markup? And how to add it to your site
Schema markup is code you add to your site to give search engines and AI systems explicit data about your pages.
Technical SEO
Technical SEO is key to helping search engines find, crawl, and index the pages on your site. Check out these resources to learn how to improve your site’s speed, crawlability, indexability, and more.
13 Advanced SEO techniques & strategies for 2026
Advanced SEO techniques include optimizing content for AI extraction and improving crawl depth.
The technical SEO checklist for search engines and AI search
A complete technical SEO checklist covering website health fundamentals, plus what‘s changed now that AI systems use the same index to ground their answers.
What is technical SEO? Basics and best practices
Learn what technical SEO is and how to optimize your site for crawling, indexing, and AI visibility with proven best practices.
What Is a Sitemap? Website Sitemaps Explained
Learn what a website sitemap is, why you need one, and how to check yours for errors.
What Is Noindex Used for? An Overview + Best Practices
A noindex directive tells search engines not to index a webpage. Learn how to implement it.
A Guide to UTM Code Parameters, Creation, & Tracking
UTM codes are text snippets added to URLs to track different campaigns. Here’s how to create them.
Crawl Budget: What Is It and Why Is It Important for SEO?
Learn what crawl budget is and how optimizing for it can improve your site’s visibility.
The Complete Guide to a Successful CMS Migration [+ Checklist]
Learn what a CMS migration is, its main impacts and issues, and how to perform one with our in-depth guide.
Google PageSpeed Insights: What It Is & How to Boost Your Score
Google’s PageSpeed Insights is a popular, free tool that analyzes a page’s speed on mobile and desktop devices.