How to Choose Keywords for SEO + AI Search (5 Ways)
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Semrush One — Stay Ahead in AI Search & Traditional SEO
Discover MoreKeyword research is essential for understanding what your audience is searching for online. Learn the basics, find the best tools, and master strategies from experts to improve your website‘s search engine ranking and visibility.
Learn how to choose keywords using competitor and SERP analyses and how to prioritize them with metrics.
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
Commercial intent keywords are search terms used to research a brand, product, or service before buying.
Keyword clustering is the process of grouping keywords based on search intent. Learn the right way to do it.
Learn strategies for finding niche keywords that boost search rankings and drive traffic to your site.
LSI (latent semantic indexing) keywords are words that appear in similar contexts to a given keyword.
Learn the importance of primary keywords, how to find the best terms, and how to optimize your content.
Learn how to compare search terms with Google Trends. Find content ideas, study competitors, and more.
This guide will show you how to find the best keywords for your article’s structure and for getting a featured snippet using the full power of the Semrush Keyword Tool.
Our step-by-step guide details how you can search for keywords for your business with Google Search Console, Semrush, and more.