ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Our study reveals early trends of how people are adopting Google’s AI Mode and how this may impact SEO and marketing.
Get insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.
Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.
We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.
In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.
The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.
Would matching H1 with the most popular query help increase organic clicks to the pages of a travel site? Read the case study to find out.
Google said that adding dates to news article titles can help, so we tested it on our daily reports pages. Read the article to see if it worked.