Original Research & Studies5 min read
The Most-Cited Domains in AI: A 3-Month Study
We studied the domains most frequently cited by AI tools and found a significant drop for Reddit and Wikipedia. See the research.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Original Research & Studies7 min read
Do Backlinks Still Matter in AI Search? Insights from 1,000 Domains [Study]
We analyzed 1,000 domains to uncover how backlinks influence AI-generated answers. The verdict: quality and authority drive visibility in AI search.
Original Research & Studies10 min read
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Original Research & Studies3 min read
ChatGPT Is Not Replacing Google—It’s Expanding Search [Study]
New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.
Original Research & Studies10 min read
SEO A/B Split Testing 101
Experimentation is at the heart of digital marketing. Whether testing different ad formats or performing CRO with landing page designs, A/B tests allow you to validate large-scale changes and enhance your conversion funnel.
Original Research & Studies10 min read
Black Friday Statistics: Key Trends and Shifts Marketers Should Know
We analyzed the biggest ecommerce websites, most popular Black Friday product categories, products, and brands to uncover the latest trends and shifts in consumer online behaviour which may affect Black Friday 2020 deals.
Original Research & Studies12 min read
How to Optimize for Google Featured Snippets [Research]
Semrush & Brado analyzed over 200 mln SERPs to identify how to optimize for Google featured snippets. The guide provides information on what keywords to choose, how to optimize the content, best articles’ URL stats, how to build a Featured Snippet Hub, and other factors that are vital to win the featured snippet position.
Original Research & Studies10 min read
Key Shifts in the Banking and Financial Services Industry
We analyzed around 1,000 websites and billions of keywords to assess how the financial services industry addresses the shift from “respond” to “recover” and embraces the tremendous growth of digital in 2020
Original Research & Studies11 min read
How To Maximize ‘People Also Ask’ SEO Opportunities [Study]
Semrush has analyzed the latest ‘People Also Ask‘ feature trends. We identified how often People Also Ask results appear in SERPs, PAA location on the page, positions of the sites presented in the PAA box, types of queries triggering PAA as well as the anatomy of a PAA box.
Original Research & Studies9 min read
Leveraging Voice Search for Local Businesses [Study]
Semrush has compared voice search results between all digital assistants — 3 Google Home devices, Siri, Alexa, and Android phone. We analyzed the length of the replies, how many questions devices can’t answer, and what devices really matter for search as well as dove deeper into the local voice search results to uncover how algorithms treat local voice search queries.