Google’s Universal Commerce Protocol capabilities expand to main SERP
Google started rolling out UCP-powered checkout to product listings to allow buying directly on the SERP.
Industry News
Keep up with the latest trends and updates in digital marketing with industry news. Discover what’s new, what’s working, and what’s changing in the online world to stay ahead of the curve and grow your business.
We analyzed billions of web visits: How AI is reshaping traffic channels
We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.
Google rolls out worldwide agentic restaurant booking via AI Mode
Google made agentic restaurant booking through AI mode globally available. See what it means for you.
Universal Commerce Protocol (UCP): What You Need to Know
Google’s Universal Commerce Protocol (UCP) was updated in March 2026. Learn what UCP is, what changed, and how to prepare your business.
November 2024 Google Core Update
On November 11, 2024 Google announced it was rolling out with the November 2024 Core Update.
Exploring URL Volatility in Google's AI Overviews
Discover how volatile Google’s AI Overviews (AIOs) are when it comes to URL consistency.
Understanding Google’s August 2024 Update
On August 15th, Google announced it was launching a Core Update for August 2024. While Google originally said it would take a month to complete, the update’s roll-out ended on September 3rd, lasting for a total of 20 days.
The Top 10 Marketing Conferences to Attend in 2025
Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2025.
17 Strategy-Shaping Ecommerce Trends You Should Know in 2024
Discover the top 17 ecommerce trends shaping online shopping in 2024, from AI to AR and B2B to DTC.
Analyzing Google's March 2024 Core Update
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The update is without doubt, one of the most significant SEO events of 2024. This is due to a variety of reasons related to the nature of the rollout, its relationship to the Helpful Content Update, the unique statements coming out of Google, the current state of the web, and more.