General Marketing11 min readHow to Create Your Buyer Personas: the What, the Why, and the HowRead this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments.Natalia ZhukovaMay 14, 2025
General Marketing6 min readGetting Started with Semrush: A Tutorial for Navigating the EssentialsWhen you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.Luke HarselMay 12, 2025
General Marketing12 min readWhat Can You Do with a Free Semrush Account?With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.Brenna KellyMay 12, 2025
General Marketing7 min read8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Learn how.Ana CamarenaMay 12, 2025
General Marketing9 min readHow to Improve Website Traffic: Ways to Increase VisitsLearn techniques for improving your website traffic—both immediately and for building a long-term foundation.Aleksandra Beka JovicicNov 21, 2024
General Marketing10 min read9 Best Blogging Platforms for Different NeedsCheck out our top nine recommendations for the best blogging platforms for different use cases.Ankit VoraNov 21, 2024
General Marketing10 min readWhat Is Split Testing? Definition + How to Do ItSplit testing is comparing two versions of the same content to see which performs best. Find out how to do it.Sean CollinsNov 21, 2024
General Marketing12 min readWhat Is SaaS Marketing? 7 Steps to Get StartedSaaS marketing is everything a cloud-based software company does to attract audiences and convert them.Asif AliNov 19, 2024
General Marketing7 min read60 SaaS Statistics Related to Growth, Challenges, and MoreThe SaaS market is expected to be worth about $819 billion by 2029. Find more SaaS stats in this list.Padrig JonesNov 14, 2024
General Marketing12 min readHow to Increase Your Conversion Rate (Tips That Work)Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.Sydney GoNov 14, 2024