General Marketing

Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.

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General Marketing6 min read

How To Use the Seven Deadly Sins of Marketing

Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?

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General Marketing5 min read

4 Reasons Why Google's Firebase Is Essential if You Have a Business App

Having an app for your business is becoming more important, especially depending on your industry. The fact is that many users like to know that they can gain access to everything they need to interact with your business on a mobile app rather than having to use a mobile page on their smartphone or tablet. If you have designed a business app, or are looking to design one, then Google’s Firebase is absolutely essential, and in our opinion as a marketing agency, the best out there.

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General Marketing3 min read

How To Create Detailed Client Proposals That Win Business (In Half the Time)

Detailed and highly customized proposals have been a big factor in my agency‘s success since I was a one-man operation back in 2001. A well-thought-out, custom proposal can bring in high-value clients you actually want to work with. The problem is, a great proposal can require serious time and effort to compile. Back in the day when I was doing these by myself (in addition to many other things) a good proposal would easily take 6-12 solid hours. That meant a constant back-and-forth battle between trying to grow my business and trying to service the clients I had. If I was going to grow my business and eventually let others create proposals to my standards I had to make this process more efficient.

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General Marketing2 min read

6 Tips: How To Pass the Google Partners Certifications

The Google Partners platform allows individuals to become certified, recognizes excelling companies and helps businesses find digital marketers. Since 2013, the platform has been slowly rolling out the Google AdWords and Analytics exams to digital marketers. The latest AdWords examination certification added was the mobile advertising certification in July. Why Should You Take Google Partners Certification Exams?

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General Marketing4 min read

Cheat Sheet: Use Semrush Overview Reports To Your Advantage

Welcome to the first edition of Semrush Cheat Sheet, a blog series where you will find secrets to obtaining the information you need quickly and efficiently. In this edition, we will focus on the Overview reports and how you can use them to your advantage. When you first get into Semrush, you will be redirected to the dashboard. This screen will always be the first thing you see when you sign in. The search bar at the top will be your best friend. This is where you will search for any domain, keyword or URL. Once you search for one of these things you will be brought to that overview page.

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