15 min read
7 of the Biggest Marketing Problems & How to Solve ThemLearn about seven key problems marketers face in 2025 and how to overcome them to grow your business.
Ajdin PercoJul 11, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
9 min read
The Marketing Funnel: What It Is & How It WorksA marketing funnel is a model of the customer journey that represents the buying stages people go through.
Hava SalsiJul 10, 2025
6 min read
How to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Carlos SilvaJul 03, 2025
5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
Natalia ZhukovaJun 03, 2025
5 min read
May the 4th Be With You: How To Engage With Your Audience Through Joint Interest
You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabbing the attention of big groups.Nadia NazarovaMay 04, 2018
21 min read
The Elements Every Successful Brand Ambassador Program Needs #Semrushchat
Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #Semrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject.Maria KalyadinaJan 29, 2018
4 min read
How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps
Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will help you set up your LinkedIn Lead Gen campaigns with ease.Nishan SinghSep 22, 2017
5 min read
B2B Remarketing: Boost Your ROI in Three Easy Steps
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.Ben BrownJul 27, 2017
14 min read
Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat
Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective.Maria KalyadinaMar 20, 2017
8 min read
How To Create an Ebook Landing Page That Generates Leads
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.Brandon WeaverFeb 13, 2017