General Marketing13 min read
Search Engine Marketing (SEM): What It Is & How to Do It
Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing8 min read
Why The Smartest Marketers Are Betting On Events
Learn why events are becoming the ultimate growth channel in 2025, how leading brands win with them, and the trends that will shape 2026
General Marketing7 min read
How to Grow Your Marketing Network (Without Feeling Salesy)
Networking doesn’t have to be awkward. Get practical, non-cringey tips for building strong relationships with other marketers that help open doors.
General Marketing10 min read
9 Top Marketing Trends to Watch in 2025
AI. Community. Cookies gone. Discover the top 9 marketing trends for 2025 and how to turn them into ROI with expert tips and tools.
General Marketing11 min read
Common Agency Challenges and Solutions: An Insider’s View
Agency struggles are real; we hear about them all the time at Semrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.
General Marketing18 min read
How Agencies Win Big with Semrush: Workflows You Can Replicate Right Now
In this guide, you will find a collection of step-by-step instructions from agencies who have boosted their business growth with Semrush. Learn more about their experiences and the tremendous results they have achieved by using the tools. Semrush helps agencies at every stage of their workflow.
General Marketing6 min read
How to Start Affiliate Marketing in 2021: Beginner's Guide
Affiliate Marketing is still a growing segment, that allows you to earn money online and to create a passive income. This beginner‘s guide will take you through the basics and will show you how to get started. Find out how affiliate marketing works, how cookies are used for tracking, the different attribution-models, and how to pick the right affiliate program.
General Marketing7 min read
The Most Overrated and Underrated Elements of an Agency Pitch Deck [Semrush Study]
What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.
General Marketing10 min read
How to Search For and Find Any Email Address
Are you struggling to find someone‘s email address for outreach or sales prospecting? In this guide, you can learn how you can find almost anyone‘s email address and know the steps that you can take to use Google, social media, and a wealth of other tools to find the contact information you‘re looking for.
General Marketing10 min read
What's Popping? 4 Types of Pop-ups You Should Have On Your Website
This article discusses 4 types of pop-ups that you should have on your website if you want to pick-up new leads without the risk of being annoying. It also includes multiple examples of great pop-ups you can learn from. This article will cover the most important mistakes you need to avoid when creating pop-ups if you want to preserve a smooth user experience.