General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing7 min read
What Is CRM in Marketing? The Role of CRM and How to Benefit from It
What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.
General Marketing9 min read
How to Write a Winning Tender Response: A Guide for Digital Marketing Agencies
What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.
General Marketing13 min read
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find out.
General Marketing2 min read
Technographics: What They Are and How Agencies Can Use Them
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right when and where they are looking for help. In this article, we will show you just how you can make technographics a huge lead generation resource for your business.
General Marketing7 min read
Top 6 Ad Agency Awards to Consider
Check out our list of the 6 top advertising agency awards and find out why—and how—your agency should aim to get involved.
General Marketing10 min read
How to Hire a Marketing Agency for Your Business (4 Steps)
Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.