ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
10 Free Press Release Templates + Formatting Tips and Examples
Use our press release templates to write and structure your release so it captures media attention.
KPI Reports 101: A Beginner’s Guide to Business Metrics
Learn how to create insightful KPI reports to drive actionable business decisions and measure performance.
11 Cold Email Templates Sure to Attract Hot Leads
A collection of cold email templates and effective outreach tips to help you attract leads and close more sales.
26 Successful Ecommerce Marketing Strategies to Get You Started
These ecommerce marketing strategies will help boost sales and drive organic traffic to your online store.
9 Ultimate Growth Hacking Strategies + Examples
Learn from nine successful brands and use these growth hacking strategies to help your business thrive.
A Beginner’s Guide to RFPs in Marketing
Learn what a request for proposal (RFP) in marketing is and how to find the best agency for your business.