General Marketing9 min readThe Marketing Funnel: What It Is & How It WorksA marketing funnel is a model of the customer journey that represents the buying stages people go through.Hava SalsiJul 10, 2025
General Marketing6 min readHow to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.Carlos SilvaJul 03, 2025
General Marketing5 min readBrand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!Natalia ZhukovaJun 03, 2025
General Marketing8 min readDigital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.Natalia ZhukovaJun 03, 2025
General Marketing7 min readHow to Create a Marketing Strategy in 7 StepsLearn how to create an effective marketing strategy that will help you consistently attract new customers.Carlos SilvaMar 17, 2025
General Marketing11 min readWhat Is Digital PR? + How to Run Your First CampaignLearn what digital PR is, how it works, and how to create successful campaigns.Carlos SilvaFeb 25, 2025
General Marketing9 min read17 Marketing KPIs to Track & Improve in 2025Learn why and how to track marketing KPIs like conversion rate, cost per lead, organic clicks, and open rate.Rachel HandleyFeb 19, 2025
General Marketing9 min readHow to Promote Your Website (10 Ways That Work)Promote your site using free and low-cost tactics like on-page SEO, social media, and email marketing.Cecilia MeisFeb 18, 2025
General Marketing3 min read7 Google Trends Alternatives for Deeper InsightsAlternatives to Google Trends include TrendFeed, Muck Rack, Semrush, Treendly, and Trend Hunter.Vlado PavlikFeb 12, 2025
General Marketing5 min readHow to Create a Marketing Calendar (+ 5 Free Templates)A marketing calendar helps you plan and execute marketing activities consistently. Learn how to build one.Ana CamarenaFeb 11, 2025