ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to measure brand awareness: 9 methods that matter
Measure brand awareness online by tracking brand mentions, monitoring AI search visibility, and more.
20 marketing KPIs to track & improve in 2026
Discover some of the most important marketing KPIs like AI visibility, backlinks, and conversion rate.
24 CRM Tools to Level up Your Business in 2025
Get rid of the spreadsheet and get a handle on your customer list with a powerful CRM tool. We did the research so you don‘t have to.
Finding Your Ideal Marketing Toolkit with the Semrush App Center
In a world with literally thousands of options for martech solutions, digital marketing can feel like a constant game of catch-up. That’s why we created the App Center—a marketplace of solutions within Semrush to help you tackle every marketing challenge that comes your way.
The Ultimate Guide to Digital Marketing Strategies
Learn everything you need to know about digital marketing strategies, from common types to helpful tips.
30 Attention-Grabbing Call to Action Examples
Browse and learn from click-worthy CTA examples from brands like Starbucks, Nike, Apple, and more.
The Best Email Verification Tools to Keep Your List Clean
You don’t want to send an email to an invalid address, so you need a way to verify the email address is actually correct.
The 10 Best Spreadsheet Software of 2025
Discover the 10 best spreadsheet software tools you can use to manage your data.