General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
General Marketing14 min read
What Can You Do with a Free Semrush Account?
With a free Semrush account you can research keywords, analyze competitors, track rankings, and more.
General Marketing10 min read
What Is Google AI Mode? (+ How to Optimize for It in 2026)
Learn what Google AI Mode is, how it changes SEO, and the key steps you can take to get your content featured in it.
General Marketing7 min read
Getting Started with Semrush: A Tutorial for Navigating the Essentials
When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.
General Marketing7 min read
The Art of Client Reporting: A Guide for Agencies
In this article, you’ll find a quick recap of what client reporting is really about, and why it matters. Read our insights on how to create a standout report for your client and demonstrate the value your agency provides. Get tips on how you can leverage our My Reports tool to create more powerful client reports, faster, and more.
General Marketing26 min read
22 Best B2B Marketing Tools to Use in 2025
Looking for B2B marketing tools to streamline workflows and improve performance? Here are 22 of the best.
General Marketing11 min read
16 Innovative Marketing Ideas to Promote Your Business
Explore 16 marketing ideas to stand out from the crowd and captivate your audience.
General Marketing10 min read
What Is Digital Advertising? A Guide to Getting Started
Digital advertising is the practice of delivering ads through various digital channels.
General Marketing18 min read
Small Businesses Marketing Apps - 22 To Try
The best marketing apps for small businesses include GA4, Semrush Site Audit, Canva, and Trello.
General Marketing12 min read
Market Opportunity: Definition, Examples, and Analysis Strategies
Discover market opportunity examples and key strategies to identify untapped markets and drive growth.