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Semrush One — Stay Ahead in AI Search & Traditional SEO

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Content

Content is at the heart of effective online communication. Explore the fundamentals of content creation, blogging tips, and effective storytelling to boost your online presence and engage your audience.

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Content9 min read

Passive Voice: SEO Sin or Acceptable Writing Style?

Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.