Semrush Blog | SEO, SEM, AI Search, & Content Strategy
Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide. Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign. Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how. Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic. Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart. Learn how to update local business listings to provide accurate information and improve your local SEO.