The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company. He had a unique situation: he couldn’t afford to take his ecommerce store and migrate it to a modern CMS or even redesign it, but wanted to still have the ability to provide ecommerce data from Google Analytics. The problem was that installing ecommerce tracking within Google Analytics was going to require hundreds of hours of programming time, and he simply could not afford it. We were able to use our data-driven marketing techniques by using the following formula.
For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission. For your strategy foundation, keyword research and overall knowledge of who is ranking and why, Semrush is a critical piece of software to have in your arsenal to plan and take action based off your newly discovered data. In this post, I will highlight how you can utilize Semrush to yield some serious ROI via dominating the search engines.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference). There are many different shortener options, and all come with different features. Depending on the URL shortener your business decides to use, you might have a dashboard that helps you schedule posts or track the success of different posts. This then brings about a list of inevitable questions: How many different URL shorteners are there, what is the best one, how do I get started and what can I gain?
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert. Are your click-through rates holding you back, or are they high enough? These are some of the questions that bother almost every webmaster.
Not too long ago, the Meta keywords tag was very useful in helping pages win on search engines by getting on top of the search engines results page. Unfortunately, since the Meta tags keywords have been abused by unscrupulous webmasters, search engines such as Google and Bing have had to de-emphasize their importance. Still, Meta keywords SEO should not be taken off web pages completely.
If you want to get more relevant visitors to your website, you should seriously consider search engines as a source for a traffic increase. In order to get more relevant visitors from organic searches, you need to improve your positions for particular keywords that are relevant to your business. But it’s not enough to find keywords that precisely describe your business; it is even more important to determine keywords that will bring traffic to your project.
