Semrush One — Stay Ahead in AI Search & Traditional SEO
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Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones. These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.
It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to. And while all relevant blogrolls are brimming with content-rich articles on how to implement UA into your projects, what I would need most, personally, is a laconic visualized algorithm of implementation. This could be a starting point for any further research on this new environment. So let’s start our guide with one of these algorithms and some explanations. An important factor that often makes people worry about migrating to Universal Analytics, with its analytics.js, is event tracking. So, what’s changed?
Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate. The easy barrier of entry to websites development for entrepreneurs and local small businesses might become more technically challenging and more expensive; thus, the importance of having a detailed SEO tutorial.
Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, we’ve chosen to look at the Spanish version of Samsung.com and see how it is applying Google-quality guidelines. The only search engine that we are going to use in our study is Google.es, because it holds over 90% of the Spanish market share.
Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly. In some industries, competition density for a keyword can be so high that its cost per click can reach $50 or more. The most desirable and expensive keywords are not always suitable for every ad campaign. But, you can discover more affordable search terms that will still make your ads profitable. How? Semrush will show you how to get cheap PPC keywords!