Our SEO Toolkit contains 20+ tools and reports to assist you in every step of your search engine optimization journey. In this quick start guide join Rita Cidre, Head of Academy at Semrush, and Rosa Amato, Semrush product expert, for a step-by-step walkthrough of the most fundamental tools and processes in the SEO Toolkit. Get hands-on demonstrations and practical advice for using the Keyword Magic, Site Audit, Position Tracking, Organic Research, Keyword Gap and Backlink Gap tools
AI
SEO
Semrush Tools
Tom Whatley
43 minutes
How to Create AI Workflows for SEO Success
Tom Whatley, founder & CEO of Grizzle, shows you the AI stack his team relies on: Semrush’s AI Toolkit, Zapier & n8n automations, Perplexity, and ChatGPT/Gemini. Learn how that blend of tools powers keyword clusters, auto-generated briefs, tech fixes, and scaled internal links for faster SEO gains.
AI
SEO
Semrush Tools
Ross Simmonds
35 minutes
How to Create Once & Distribute Forever: AI & Content Mastery
Publishing blog posts alone is no longer enough to dominate in today’s AI-powered search. Content expert Ross Simmonds shares how to build a distribution-first strategy with Semrush’s AI Toolkit. Learn how to repurpose assets across channels, and tap into the most influential and often overlooked drivers of visibility today, user-driven platforms like Reddit.
AI
SEO
Semrush Tools
Mordy Oberstein
46 minutes
How to Win Visibility in the Age of AI & LLMs
Understand how AI tools like ChatGPT, Gemini, and Perplexity search for brand information, and what you can do to make sure you’re on their list. This lesson breaks down how SEO, brand strategy, and content signals influence visibility in generative search. Led by SEO brand expert Mordy Oberstein, you'll learn how to use the Semrush AI Toolkit to track mentions, benchmark competitors, and improve your presence.
AI
Semrush Tools
Rita Cidre
5 minutes
How to Review your Brand Visibility in AI Platforms
Millions of potential customers are using AI tools like ChatGPT, Gemini, and Perplexity to discover brands and make decisions. Is your brand showing up first? Learn how the Semrush AI Toolkit reveals what AI platforms say about your brand, how you compare to competitors, and what customers really want to know. Turn AI Mentions Into Your Next Strategic Move.
AI
SEO
Semrush Tools
Erich Casagrande
13 minutes
How to Do SEO, Content, and Social Faster with AI
AI has evolved way past text generation—we’ve got fresh AI functionality in Semrush’s Autumn Release. In this free lesson, discover how to use tools that factor in predictive analytics and competitor data to level up your SEO, content, social, and more. Learn how to use 6 tools in just 20 minutes for better results, fast.
Hear what our students have to say!
1/1
“I was wondering if it is easy to find a great learning platform FOR FREE online! And the answer is: YES. The courses & exams in Semrush Academy are curated by professionals. There are amazing courses that open up a world of opportunities and learning for people looking to get into the Digital Marketing space. Highly recommended to every manager and copywriter.”Laila MustafaProject Coordinator at Digital Lionne
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