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    MainTop Websiteswellington.govt.nz

    Last updated: December 13, 2025

    wellington.govt.nz

    November 2025 Traffic Stats

    Global Rank:
    Worldwide
    107,383
    Country Rank:
    New Zealand
    633
    Visits

    377.03K

    Authority Score

    53

    Traffic Cost

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    Ad Spend

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    • Which keywords they target
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    wellington.govt.nz Web Traffic Statistics

    Get a snapshot of wellington.govt.nz online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    wellington.govt.nz Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November wellington.govt.nz received 377.03K visits with the average session duration 03:56. Compared to October traffic to wellington.govt.nz has increased by 11.02%.
    Visits

    377.03K

    +11%
    Pages / Visit

    2.11

    Avg. Visit Duration

    03:56

    Bounce Rate

    67.54%

    Total Visits last 3 months
    Nov377.03K
    Oct339.61K
    Sep260.77K
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    wellington.govt.nz Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Wellington.govt.nz's core audience is located in New Zealand followed by United States, and Netherlands.
    Country
    All devices
    Desktop
    Mobile
    New Zealand
    		94.2%355.15K26.96%73.04%
    United States1.69%6.39K100.0%0.0%
    Netherlands1.55%5.85K5.28%94.72%
    Australia0.89%3.36K100.0%0.0%
    United Kingdom0.31%1.15K100.0%0.0%
    See all countries →10x daily insights. Free!

    wellington.govt.nz Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On wellington.govt.nz, visitors mainly come from google.com__Google organic (53.82% of traffic), followed by Direct (27.06%). In most cases, after visiting wellington.govt.nz, users go to paymentexpress.com and talentappstore.com.

    Show traffic details →

    wellington.govt.nz AI Traffic

    Instantly get a clear LLM traffic breakdown. See how wellington.govt.nz appears across today’s top AI platforms:
    • 306 visits from ChatGPT
    • 145 from Perplexity
    • 135 from copilot.microsoft.com
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    306
    Perplexity
    145
    copilot.microsoft.com
    135

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99.845%
    • ChatGPT
      0.081%
    • Perplexity
      0.038%
    • copilot.microsoft.com
      0.036%

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    wellington.govt.nz Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Wellington.govt.nz’s traffic has dropped by -16.16% month-on-month down to current organic search traffic. In addition, paid search traffic stays the same.
    Organic Search Traffic

    390.97K

    -16%
    Paid Search Traffic

    18

    Branded Traffic Share

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    Access 10 years of data →

    wellington.govt.nz Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    wellington.govt.nz Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to wellington.govt.nz, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    New Zealand
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    mount victoria lookout
    I
    		118,1000.962.47%
    wellington city council
    N
    		19,90002.3%
    wellington recycling
    N
    		14,40001.02%
    wellington regional aquatic centre
    N
    		14,40001.02%
    freyberg pool
    I
    		13,60000.83%
    See all keywords →

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