Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Beauty and Cosmetics Websites in the World, Updated February 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 | sephora.com | – | 36,022,925 | 3.59 | 56.03% |
| 2 | fragrantica.com | 1 | 32,961,618 | 4.19 | 43.88% |
| 3 | ulta.com | 1 | 29,590,824 | 4.49 | 52.09% |
| 4 | ipsy.com | 1 | 27,055,089 | 3.96 | 62.76% |
| 5 |  | 1 | 23,640,164 | 3.24 | 54.54% |
| 6 | qvc.com | – | 16,529,280 | 4.04 | 53.77% |
| 7 | scentbird.com | – | 13,106,436 | 5.35 | 59.12% |
| 8 | fragrancenet.com | – | 12,483,843 | 6.01 | 46.96% |
| 9 | yesstyle.com | – | 11,133,709 | 7.0 | 41.54% |
| 10 | nykaa.com | 1 | 9,971,153 | 2.77 | 71.55% |
| 11 | ilmakiage.com | 1 | 9,119,407 | 2.29 | 68.28% |
| 12 | sallybeauty.com | 2 | 8,744,189 | 4.92 | 53.56% |
| 13 | superdrug.com | 7 | 8,033,942 | 2.85 | 63.39% |
| 14 | fragrantica.es | 2 | 7,935,552 | 3.21 | 51.02% |
| 15 | lookfantastic.com | 6 | 7,390,485 | 2.9 | 63.5% |
| 16 | planity.com | 3 | 7,137,571 | 2.83 | 61.22% |
| 17 | stylevana.com | 7 | 6,555,829 | 9.35 | 37.12% |
| 18 | fragrantica.com.br | 1 | 6,413,664 | 4.36 | 37.21% |
| 19 | lipscosme.com | 3 | 6,183,371 | 3.11 |