Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In April dutyfree.is received 28.52K visits with the average session duration 04:14. Compared to March traffic to dutyfree.is has increased by 1.88%.

Visits

28.52K

+2%

Pages / Visit

2.18

Avg. Visit Duration

04:14

Bounce Rate

48.08%

Total Visits last 3 months

Apr28.52K

Mar28K

Feb44.31K

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dutyfree.is Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Dutyfree.is's core audience is located in United States followed by Iceland, and Australia.

Country		All devices	Desktop	Mobile
United States	64.98%	18.54K	8.4%	91.6%
Iceland	25.24%	7.2K	91.61%	8.39%
Australia	1.5%	428	100.0%	0.0%
United Kingdom	1.29%	367	100.0%	0.0%
Norway	1.15%	327	100.0%	0.0%

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dutyfree.is Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Apr 2025

On dutyfree.is, visitors mainly come from google.com__Google organic (65.43% of traffic), followed by Direct (32.92%). In most cases, after visiting dutyfree.is, users go to b-cdn.net

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dutyfree.is Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Dutyfree.is's audience also visits elko.is, followed by kefairport.com.

elko.is

Visits:

136.6K

kefairport.com

Visits:

103.25K

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dutyfree.is Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Dutyfree.is’s traffic has dropped by -8.74% month-on-month down to current organic search traffic.

Organic Search Traffic

24.62K

-9%

Paid Search Traffic

Branded Traffic Share

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dutyfree.is Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

dutyfree.is Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to dutyfree.is, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Apr 2025

Keyword	Intent	Position	Volume	Traffic %
frihofnin reykjanesbaer	I N	1	210	19.88%
duty free iceland	I N	1	140	13.25%
iceland duty free	N	1	90	8.52%
fríhöfnin	N	1	50	4.73%
frihofnin	I	1	140	4.02%

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dutyfree.is Backlink Analytics

Analyze and track dutyfree.is’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

dutyfree.is Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

1.11K

7.77K

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dutyfree.is Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In April the number of backlinks to dutyfree.is has dropped by -11.24% and equals 7.77K. The amount of referring domains has dropped by -9.88% and equals 1.11K.

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dutyfree.is SEO Audit

Check out dutyfree.is’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

dutyfree.is SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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dutyfree.isApril 2025 Traffic Stats

dutyfree.is Web Traffic Statistics

dutyfree.is Traffic and Visitor Engagement