An SEO report is a document that shows how well your website performs in search engines and identifies opportunities to improve your rankings and traffic.
These reports track important metrics like organic traffic, keyword rankings, and website health to demonstrate SEO progress and guide future strategy.
Key components of effective SEO reports include:
- Executive summary. High-level overview of wins, challenges, and priority actions for busy stakeholders
- Traffic and ranking performance. Trends showing organic traffic growth, keyword position changes, and top-performing pages
- Technical website health. Issues like page speed, mobile usability, or crawl errors that affect search performance
- Competitor analysis. How your SEO performance compares to key competitors in your industry
- Specific recommendations. Actionable next steps with timelines and expected impact on rankings or traffic
For example, an SEO report might show that organic traffic increased 25% last month, three target keywords moved to page one, but page speed issues are hurting mobile rankings and need immediate attention.
The most effective SEO reports connect metrics to business outcomes, showing how SEO efforts translate into leads, sales, or other goals rather than just reporting vanity metrics.
SEO reports use data from Google Analytics, Google Search Console, and specialized SEO tools to provide comprehensive insights for stakeholders and guide optimization strategies.
