General Marketing13 min read
Search Engine Marketing (SEM): What It Is & How to Do It
Search engine marketing is a digital marketing practice used to increase your site‘s visibility in search engines.
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Link Building11 min read
9 Common Internal Linking Mistakes (& How to Fix Them)
Fix these 9 common internal linking mistakes to improve your SEO, navigation, and user experience.
General SEO10 min read
What Is Bounce Rate? And How to Reduce It
Bounce rate is the portion of unengaged sessions on a website or app. Discover tips to reduce it.
Contributor
Content10 min read
Guest Posts: What They Are & How to Get Yours Published
Guest posts are articles you write and publish on other websites. Here’s how to get them.
Competitor Intelligence & Research10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.
Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.