SWOT Analysis: What It Is & How to Do It [Examples + Template]
Learn how to boost your business with a SWOT (strengths, weaknesses, opportunities, threats) analysis.May 13, 2025
Alex Lindley
Managing Editor AT Semrush
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
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What Is a Competitive Analysis? (with Template + Examples)
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6 Best YouTube Keyword Tools of 2025 (Free & Paid)
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Google's Helpful Content Update & What to Do About It
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