How to Create an SEO Strategy: Beginner’s Guide
Learn why and how to create an effective SEO strategy covering on-page, off-page, and technical SEO.
Meet our AI Visibility Toolkit — Discover how you appear across LLMs and get AI-powered strategy recommendations.
Explore the toolkitRachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Learn why and how to create an effective SEO strategy covering on-page, off-page, and technical SEO.
SEO visibility is how likely it is for users to see & click on your site in organic search results.
Find a keyword tracking tool that fits your needs based on real reviews.
Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.
A keyword ranking is a webpage‘s position in organic search results for a query. Learn to track rankings.
Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.
Discover how to uncover profitable PPC keywords, add smart negatives, and build winning ad groups with this actionable guide.
Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.
Use these Google Business Profile post examples to write posts that drive more customers for your business.
Learn how to do a competitive analysis and compare your brand against your competitors.
Competitive insights are learnings about rival businesses that help you make better business decisions.
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.