How to Write a Blog Post: A 12-Step Guide
Learn how to write a blog post that attracts the right visitors and drives real results, step by step.Jul 09, 2025
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
6 Types of Ecommerce Business Models + Examples
Learn about types of ecommerce with examples, including business-to-business and business-to-consumer.Jul 08, 2025
How to Optimize Images for Visual Search & AI Overviews
Visual search is when a user performs a search with an image. Here are 8 tips to optimize your images.Jul 04, 2025
What Is a Markup Language? [+ 7 Examples]
A markup language is a system for defining the structure, presentation, or purpose of text within a document.Jun 25, 2025
Contributor
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Jun 17, 2025
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025