Analytics6 min read
How to Build Your Own Google Analytics Custom Dashboards
Learn three ways to create a dashboard in Google Analytics 4, so you can track your key website metrics.
Zach Paruch is a data-driven SEO strategist with 10+ years of experience driving organic growth through smart, scalable search strategies. His expertise includes on-page and technical SEO, AI search optimization, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that drives business outcomes.
Expertise
- on-page seo
- technical seo
- search intent analysis
- ux/ui for seo
- geo
- ai search optimization
Education
- BS in Psychology
Author
AI9 min read
AI Search Trends for 2026 & How You Can Adapt to Them
Key AI search trends include growth in more complex queries and decreases in click-through rates.
Keyword Research13 min read
AI Overviews: What Are They & How to Optimize for Them
AI Overviews are AI-generated summaries that appear for some search queries in Google.
Contributor
AI11 min read
Why Are My Competitors Showing up in AI Search and Not Us?
Find out why your competitors show up in ChatGPT, Perplexity, and Google AI Overviews while you don‘t. And what to do about it.
AI7 min read
Feeling Behind on AI Search? How to Catch Up in 2026
Learn the basics of AI search, how it‘s growing, and what it takes to appear in AI-driven results in 2026
AI3 min read
How Fast Do AI Search Platforms Cite New Content?
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.