General Marketing14 min read
20 Marketing KPIs to Track & Improve in 2026
Learn why and how to track marketing KPIs like AI visibility, keyword rankings, and conversion rate.
Tushar has been involved in SEO for the past six years, specializing in content strategy and technical SEO. He gained his experience in agencies, where he worked on various ecommerce and B2B clients. On the Semrush blog, he writes about SEO and marketing based on experience drawn from his client work, focusing on sharing practical and effective strategies. His goal is to turn Semrush blog into the ultimate destination for learning SEO and web marketing.
Author
AI3 min read
How Fast Do AI Search Platforms Cite New Content?
We ran an experiment to find out how fast new content can get cited in Google AI Mode & ChatGPT search.
AI10 min read
What Are Entities & Why Do They Matter for SEO?
An entity is anything with a unique identity and can be clearly defined, such as a place, person, or concept.
AI10 min read
Traffic Is Down—Now What? Marketing Success In the Age of AI
Google traffic is slowly declining. Learn how to future-proof your business in the AI era.
AI8 min read
What Is LLMs.txt & Should You Use It?
An llms.txt file is designed to help large language models (LLMs) better understand the content on your site.
AI5 min read
Generative Engine Optimization: The New Era of Search
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.
Contributor
Link Building12 min read
Internal Links: Ultimate Guide + Strategies
Learn top internal linking strategies and get a free template to optimize your site‘s SEO and user experience.
AI8 min read
We Tested Query Fan-Out Optimization (Here's What We Learned)
We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.
Competitor Intelligence & Research11 min read
SWOT Analysis: How to Do It, Examples, & Free Template
A SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.