General SEO10 min read
What Is Bounce Rate? And How to Reduce It
Bounce rate is the portion of unengaged visits on your site or app. Discover how to lower it.
Carlos Silva is a content marketer with 10+ years of experience in both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, and email marketing, with a focus on AI-enhanced content production. Carlos brings a comprehensive understanding of both traditional and AI-assisted digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the evolving landscape of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Keyword Research15 min read
Toxic Backlinks: What They Are & How to Find Them
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
General SEO11 min read
9 SEO Best Practices to Help You Rank Higher
SEO best practices include building topical authority, optimizing for conversational queries, and more.
Contributor
General SEO10 min read
What Are Backlinks in SEO & How Do I Get Them?
Backlinks are links pointing to your website from other sites and can improve your website’s visibility.
General SEO10 min read
What Is Schema Markup? & How to Add It to Your Site
Schema markup is a type of structured data that makes webpages easier for search systems to understand.
Technical SEO8 min read
What Are URL Parameters? A Guide on How to Use Them
URL parameters are added to URLs to control how websites show content, apply filters, or track activity.