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Anna Kochegura

Marketing Lead AT SEMrush

Bringing over 5 years of marketing experience to SEMrush awesome products in France. Now exploring new horizons of the digital world and shaping inspiring data-driven projects.

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Case Study: How an SEO Agency Helped an Artisan Bakery Increase Mobile Organic Traffic by 460%

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Seven months have now passed since they started this journey, so we created this case study to share some results and insights with you.

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Technical SEO7 min read

8 Steps to Perform a Technical SEO Audit for a Client’s Blog

In our most recent SEO Reality Show episodes, we took readers through the agency’s process for setting up and launching Edelweiss Bakery’s blog. They chose potential topics, prepared a content plan, and created technical instructions for third-party content writers tasked with bringing the content to life. In the meantime, the bakery’s web developers installed a blog theme on a bakery’s test domain to ensure that there were no technical errors before officially launching the blog on the bakery’s website. In this article, we’ll show you how an agency conducted an in-depth technical audit of the bakery‘s new blog to look for future optimization potential.

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Content7 min read

How an Agency Created an Effective Technical Content Brief for a Bakery Client

As a part of our SEO Reality Show series, we keep telling you our story of how one SEO agency is developing a blog for their bakery client from Florida. The agency has already chosen the list of impactful topics and a website content plan. Now it’s time to create content! In this blog post, we’ll show you the example of preparing a technical content brief for the article topic “How to make a Cuban sandwich.”