You should do an SEO audit at least twice a year. If you operate in a fast-changing or highly competitive industry, consider running SEO audits monthly or even weekly to keep up with shifting trends and algorithms.
When you do an SEO audit only once or twice a year, review your entire site to avoid missing anything important. If you run audits more often, focus on important metrics for your business, such as conversions, revenue, or signups.
Key areas to evaluate in an SEO audit include content performance, user experience, and calls to action. By making your content relevant, aligning it with search intent, and ensuring it’s engaging, you help visitors find what they need and stay on your pages longer.
Routine SEO audits help you spot any traffic drops before they become bigger problems. You also build trust with search engines by maintaining high-quality content and an optimized site. Over time, consistent auditing allows you to use your resources more effectively and continuously improve your search engine visibility.
Further reading: How to Do an SEO Audit
