On-Page SEO Essentials with Semrush
You've researched keywords—now put them to work on your website. Learn Semrush's most powerful on-page SEO practices through hands-on optimization of meta tags, content, and internal linking that directly boosts your organic traffic and search rankings.

Who is this сourse for?
Website owners and marketers who've completed keyword research and need to optimize their pages. Perfect if you can edit meta titles, descriptions, and alt text on your site. Great for both updating existing content and creating new pages.
What you’ll learn
Master meta tags, content optimization, and internal linking using Semrush's Site Audit and On-Page SEO Checker. Create pillar pages that establish authority and optimize images for search visibility while avoiding keyword cannibalization.

Alex Lindley
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Rita Cidre
Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.Course Structure
1
Strategy: Course Intro
1 video
3 minutes
2
Strategy: Whats is On-Page SEO and Why should You Сare?
1 video
3 minutes
3
Walkthrough: On-Page SEO Tools Tour in Semrush
1 video
3 minutes
4
Strategy: Key Back-End Elements for On-Page SEO
1 video
5 minutes
5
Exclusive Offer: Spotlight Conference 2025
1 video
1 minute
6
Walkthrough: Finding Pages to Update Using Semrush
1 video
4 minutes
7
Walkthrough: Understanding which Pages Rank for Your Target Keywords
1 video
4 minutes
8
Walkthrough: Writing and Implementing Meta Titles, Descriptions and H1
1 video
13 minutes
9
Strategy: What Makes Good Content
1 video
5 minutes
10
Walkthrough: Optimizing Your Content for SEO
1 video
10 minutes
11
Strategy: What is Google E-E-A-T
1 video
10 minutes
12
Walkthrough: Create New Content and Briefs with the Content Toolkit
1 video
5 minutes
13
Strategy: Pillar Pages/Clustering
1 video
4 minutes
14
Expert: Pillar-Cluster Model
1 video
7 minutes
15
Expert: General Engine Optimization
1 video
4 minutes
16
Strategy: Optimizing Images
1 video
4 minutes
17
Walkthrough: Identifying and Fixing Issues with Image Alt Text
1 video
4 minutes
18
Walkthrough: How to Find Broken Internal Links with Semrush
1 video
2 minutes
19
Strategy: Avoiding Duplicate Content
1 video
3 minutes
20
Walkthrough: On-Page SEO Checker
1 video
4 minutes
21
Strategy: Congratulation and Next Steps
1 video
1 minute
22
Would You Recommend This Course?
1 video
1 minute
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